Why Impact Developer Genshin miHoYo Changed Its Name

The venerable miHoYo development company recently changed its name amid what was a colossal rebranding, leaving many confused fans wondering why.


A successful contemporary development studio miHoYo has surprised many of his fans this week by announcing that they are changing his image to HoYoverse. The studio, renowned as the developer of the critically acclaimed action role-playing game Genshin Dampak Impactclaims that the name change is a by-product of wanting to expand its business into more than just games.

Coming at a time when many game studios are trying to expand their market presence to varying degrees of success, fans will be wondering how these changes will impact the studios and games in development. Of course, what issues miHoYo is trying to develop will give fans some clarity on how they can expect their gameplay experience to be affected, if any.


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miHoYo story

MiHoYo Genshin Impact developer headquarters

MiHoYo is a company that is still in the early stages of comparatives when compared to its competitors, and the desire to grow further beyond its boundaries is not surprising considering its short but skyrocketing history. The company was only founded in February 2012 by three students who were classmates at China’s Shanghai Jiao Tong University, with the company’s headquarters being in Shanghai to this day. With the company now employing over 4000 people across 6 locations, it has seen a rapid rate of expansion during its ten years of existence. The main factor contributing to this rapid success is undoubtedly the huge popularity of the main title miHoYo Genshin Dampak Impact. With Genshin Dampak Impact had the most profitable first year of all the games on record, a great success Genshin Dampak Impact has brought to its creator speaks for itself.

Genshin Impact Keberhasilan success

Enjou Lector from Genshin Impact

Genshin Dampak Impact, although it is the sixth game developed by miHoYo, it is undoubtedly the game that put miHoYo on the global stage. Become an action RPG, free game aspect Genshin Dampak Impact have seen it become very popular since its recent initial release in 2020. In keeping with the popularity of the game, Genshin Dampak Impact is widely regarded as one of the best role-playing games in recent times.

Not only is the lore-rich and addictive gameplay visible Genshin Dampak Impact became popular on PC and consoles, but is also a very popular mobile game. With the game winning the Best Mobile Game award at The Gaming Awards for 2021, it has without a doubt placed miHoYo in a position of prospective expansion that it found itself in.

Reason Behind Name Change


The change in branding from miHoYo to HoYoverse is an indication of the ambition and success that success has enjoyed. As mentioned earlier, the main reason for this name change is for miHoYo to move beyond the boundaries of game development and explore a wider portfolio of different technologies and business areas.

The perfect statement of intent is in place, with miHoYo surprisingly announcing that it is investing in nuclear fusion energy, pledging $65 million to a Chinese company in the name of cleaner, more sustainable energy. This serves as a glimpse into what to expect from HoYoverse as a broader conglomerate, which is much more focused on breakthrough technologies outside of gaming as well as within the gaming sphere, such as virtual reality.

Although it is safe to assume that the game side of miHoYo will remain a core focus of the company as it proves to be profitable and successful, it is clear that in the near future there will be a serious level of change and expansion.

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