Why Blogs? Because No Industry Is Boring, Really!

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Your industry is not boring, you are too deep to identify which part is interesting

I’ve touched on this a bit in the past, but Gary Vaynerchuk published a post which reminds me to write about it again today.

Someone wrote on a recent #AskGaryVee video show, asking how he could come up with content for something as boring as a “hardware shop.” Which of course, after spending the last few weeks on YouTube and the web looking at building tutorials with my husband, seems completely absurd. It’s VERY FUN to write about hardware stores. I expect we have a hardware store as a blogging client.

Gary wrote, “If you find your industry boring, change your way of thinking. Live. You need to change your view to change your results. “

Which of course I totally agree with, otherwise I wouldn’t even drop a quote here. But I have more to add.

Yes, this employee is probably tired of working in a hardware store. Who wants to hear about tools, right? Is there more to social media than shouting the latest promotion? Can’t blame a hardware guy for not knowing that there’s more to marketing than reposting sales flyers on Facebook.

The most important thing to recognize is that this employee does not know the value of his knowledge, and may not even be “bored” of the industry, but does not realize Which part attractive to a consumer.

that the challenge is to tell a man who is in the trenches every day which parts are most attractive to those who are not.

For example, we have told our accountant that his company needs to start blogging, because they are already producing great content for their client newsletter and everything in it is really interesting. Especially around tax season, they send out easy-to-understand updates to tax laws, exemptions, etc., plus new ways to save on your taxes and get more back in return.

He thought it was boring, but I kept telling him it wasn’t boring! Nearly 100% of people in the US have to file taxes every year, and I’m pretty sure about 100% of them want to know how they can earn more each year.

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Why blogs? Because you can, and because it will get you more sales.

Still think blogging is a waste of time? Or think that you are in an industry that has nothing to blog about?

If you run construction company or selling anything related to construction Like Home company or Tumbleweed Small Home Company, blog about different types of design and construction options while showing off your work in the process. Read our construction blog ideas.

If you sell accounting services or accounting software Like bench.co or H&R Block, write posts for the millions of people out there who are looking for better ways to budget, run a business, and file taxes. Read the topic of our accounting blog.

If you sell tax software for companies like Bench or for the Do-It-Yourselfers out there, you can broaden your accounting ideas by making tax preparation easier, and, dare we say, fun? Zen99 and Canopy both set a good example.

If you sell mensurance or insurance software, attract those who need your services by writing about the topics you consult the most. Being a resource for your insurance vertical, it will also soften the representation that anyone in the insurance industry automatically inherits. View blog from guarantee or All statesand read our insurance blog ideas.

If you are a property manager or work in industry Like RentPreparation orHappy Inspector, write on topics of interest to landlords. Write about topics like landlord obligations, property management horror stories, or even property management essentials for new landlords. Read our property management blog ideas.

If you are in a niche recruitment or staffing Like Aerotech or Murray Resources, write about how to use social media for hiring, or how to keep staff – anything an employer might be looking for when they lose an employee or maybe start hiring. Read our recruitment blog ideas.


Sorry. I hope you enjoy this blog post. Want a better company blog? Order the Content Roadmap and we’ll tell you who to write for, what to write for, how to write it, and even how to promote it. Your customers will thank them with their wallets. Learn more…


If you sell fitness or health products Like Fitbit or MyFitnessPal, you can easily attract those who are most interested in your products by writing content that helps them to be healthy and fit. There are tons of keywords out there for health and wellness that send millions of people to websites like this every day. Read our fitness blog ideas.

If you offer services or software that simplifies HR Like Of course, tribeHR, orSheet, You can attract HR professionals who can benefit from what you sell by attracting them with content that helps them do their jobs better. Read our HR blog ideas.

If you sell furniture or home accessories Like IKEA or California Wardrobe, You can sell each product individually with a unique blog post that inspires people in an interesting way to use or showcase it. Read our interior design blog ideas.

Or maybe your niche is office furniture, like standing table maker Front desk or focus. There are many health-related topics for you to write about. Office workers everywhere will love you. Read our standing desk company blog ideas.

If you sell real estate or in the property cataloging business Like Trulia or Zillow, try to write about topics that interest those who are in the process of house hunting. Some topics might include moving with kids, the most affordable cities to live in, the best neighborhoods in Denver, or the best schools in New Orleans. Read more about our real estate blog ideas.

Running payroll boring? We don’t think so. also not Spirit or Wage points. The truth is, payroll isn’t just about numbers; it’s about people. Payroll software? It was about making everyone’s life a little easier.

We all face challenges now and in the future. The best people to help are there at help desklike startup Zendesk or new table. They use their blog to model help desk best practices and offer suggestions for streamlining your workflow. Read our helpdesk startup blog ideas.

Speaking of startups, do you run startup tracking time? Toggle have a blog full of time management tips, and time offer productivity ideas. You probably have some ideas to share now, right? Read our time tracking startup blog ideas.

Who doesn’t love holidays? Travel agentlike Unique Traveler or Let’s Take a Child Travel Agent know you do. They write about everything from ghosts to in-depth city guides. The possibilities for a travel agency blog are almost endless. Read our travel agency blog ideas.

Of course, when you travel, You will need a hotel to live in. Hotel provision and West House NYC both offer special accommodations for travelers with children and pets. Travelers are always looking for hotels that meet their needs, but also local recommendations and trust. Read our hotel blog post ideas.

A getaway or a special night out for locals in town wouldn’t be complete without good restaurant food. Restaurant blogs are hard to come by, and we don’t know why. Clover and looking for food LA both have blogs full of great ideas. Your customers love to read about food and in today’s food-centric environment, they will like you more for writing about it. Read our restaurant ideas blog.

How about now? Just think about it – you could write hundreds or thousands of blog posts, each one attracting new customers who will learn about your product and hopefully be encouraged to buy.

Most of the companies that come to us, come because they have a “boring industry” mindset. I want to prove you wrong. Sign up for our BuzzAudit and I’ll personally do the research to come up with 30 days worth of content for you to dive into (or we can write it – you decide later!)

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