What is Crawling, Indexing, and Ranking?

Let’s begin with the first page. There aren’t any real creepy crawlies on this page!

What exactly is Crawling?

Crawling refers to the process in the search engine scans the internet for fresh and up-to-date content on the internet. They accomplish this by using what’s known as crawlers (or crawlers). These tiny bots land on an internet page, look at the code and contents of the page and then navigate the hyperlinks found on the page to create new URLs (aka web addresses).

What exactly is Indexing?

The next step is to index. The URLs above are added to a massive database of URLs (a little like a giant library). The pages are pulled from this database whenever people search for information and the page in question is a precise match. The page is then displayed on search engine results page (search engines results pages) alongside nine other likely relevant URLs.

Which is Ranking?

To get your website so high in the SERPs as it is possible it is essential to have a good rank. The basic concept behind ranking refers to the position at which search engines position the website within results. It is determined by relevance to the searcher’s question.

Of course whenever you type any query on Google thousands of, if not billions, of results will be presented. Google utilizes algorithms to evaluate a site’s relevancy. Relevance is assessed based on various aspects. There are at minimum 200 factors that determine the ranking.

The most important factors are the quality of content, its relevance to content as well as the quality and quantity of links that point back to the page, and the overall quality of the site in general; among other factors.

Google themselves provide more information about the algorithms that work behind search results.

In addition, here’s an interesting little fact. When you type in Google you aren’t searching the actual web. Google is searching its massive database of pages copied.

Does your website have the ability to be accessed by Google?

As you can see, crawling indexing and ranking are all essential elements of search engine optimization. That’s why all three aspects should be allowed to function in a seamless manner.

The spiders, the crawlers, to navigate your site with the least amount of difficulty feasible. It’s essential to provide them with everything they require to access and quickly index every page on your site.

However, poor practices and poor web design can cause issues that mean websites aren’t properly searched, indexed, or ranking. It’s important to check your website thoroughly for issues that could adversely affect your SEO efforts.

A technical SEO audit of your website is the thing you’ll require.

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