What Asset is Used to Build a Remarketing List – Making the Google Ads campaign opens up a number of doors for new and exciting possibilities with customers. While they are in the excitement attracting newcustomers certain marketers fall into the trap of forgetting about their current leads as well as their previous customers.
But, Google Ads has a variety of highly effective options for targeting and tools for audience segmentation to create incredible marketing campaigns that should not be missed. This article will review of some of these tools and the ways you can make a remarketing list using Google Ads.
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What Is Remarketing?
Also also known as “retargeting,” remarketing is concerned with engaging Internet users who previously visited your site, downloaded your application, and perhaps even purchased previously.
They are a top priority target because they have shown enthusiasm for your business. Remarketing them strategically will encourage them to return to your website and complete the conversion, or even convert to a different time.
What Asset is Used to Build a Remarketing List?
Answer: Custom Segment.
Google Analytics Exam Google Analytics Exam typically asks, “What Asset Is Used To Build A Remarketing List?” A common exam question will be similar to this:
- Custom Metric
- Custom Report
- Custom Dimension
- Custom Segment
When creating a remarketing list the use of custom segments to determine the demographics of your target audience and which is the most suitable candidate for a remarketing campaign.
If, for instance, you run an online store, you may observe that some customers have added items to their carts but aren’t yet completing the purchase.
This segment is perfect for a remarketing campaign since they are near to making a purchasing decision, and might just require to be pushed to make a change. Aiming at this segment with special offers, no-cost shipping or other promotional materials can boost your site’s conversion rates, which will result in greater profits.
Custom Segments let you differentiate your messages across your customers. This allows you to tailor your message to each customer group according to what is appropriate to their requirements.
How Does Remarketing Work?
This cookie tells Google that it is a person who has previous behavior or actions that were linked to your company and website. Therefore, they’re valuable targets to be engaged with once more.
Remarketing can be described in five steps:
A potential client visits your site.
During the visit the cookie is stored within the visitor’s browsing information.
The visitor leaves your website.
Google monitors the user’s activity through its cookie, and allows you to show them advertisements for other web pages.
The potential customer sees the ad then clicks on it, and is returned to your site.
Why Is Remarketing Important?
A majority of people who visit your site will leave without taking action. A few of them were just not interested in your company or their products or offerings. Yet, Google Ads remarketing will try to re-engage customers who wereinterested but did not end up making a purchase.
It doesn’t have to be an actual purchase. In order to get a lead to convert, it can also involve signing them to receive newsletters or make an inquiry and download a demo or other action.
There are a variety of reasons an individual customer might be keen to make a change, but not executing the action they want to take.
- They weren’t ready yet.
- They simply didn’t have time and wanted to return later.
- They were still weighing their options or even comparison shopping
- They became lost (after all, it’s the Internet)
- They were not happy with the cost or features
The purpose of remarketing is to locate those customers and encourage them to come back to your site to complete their purchase.