How to Use Gifs in Google Display ADS

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Use Gifs in Google Display AdsDisplay ads that are dynamic is the best method of running display campaigns on Google Ads and the Google Display Network . Ads that are animated and motion images are more likely to draw the attention of a user and will result in an action.

However it is not the case that all campaigns have the funds or time to develop a complete set of HTML5 display ads that are recommended from Google Ads. Instead of using static image adverts, .gif display ads can be a good compromise between the cost of production and final result.

Can You Use Gifs in Google Display Ads?

GIF ads must have a frame rate of 5 frames per second , or lower in the case of animations that run for thirty seconds or less and GIF ads should be frame-rates at least 30 seconds for animations lasting 30-seconds or less. The contents of images and websites are strictly adhered to the child’s guidelines. Advertisements and websites that contain content intended for children other than those intended for parents will be ineligible for inclusion.

Uploaded Display Ad Specifications – Use Gifs in Google Display Ads

Images or assets that are specific dimensions can give you more the ability to serve specific images to be analyzed as mobile-responsive ads. There are however some guidelines to follow for typical images that are acceptable to create Google Ads. The acceptable kinds of images include GIF, JPG, and PNGs with up to 150KB in size. Be aware that sizes vary depending on the size and pixels. Here’s an example an advertisement that’s typically a square image.

Any animated .GIF banners must meet the following requirements:

  • 150kb or less
  • Animation duration is 30 seconds or less
  • Animations are able to be looped, however, the animations must cease after 30 seconds.
  • Animated GIF ads must be slower than 5 FPS

Responsive Display Ads Specifications

The first thing you need to know is that images ads have changed to become more adaptable. Alongside Google Display Ads, Google Ads is now offering adaptive display Ads (RDAs). They can use up to 15 images that are combined with descriptions and headlines of the traditional text advertisements. Google will review your photos and alter their aspect ratios according to different formats to display users different combinations. All you need to supply is the video or other assets you want to make use of in your advertising.

Google’s Machine Learning algorithms display ads according to the likelihood of people engaging with the advertisement. It’s important to keep in mind that analyzing the performance of these advertisements is difficult due to its lack of precision is typically found in traditional advertisements for images. Google Ads provides insights, but comparing different assets with one another isn’t nearly as exact.

RDAs are a great method to remarket your campaign because they’re cost-free to create and design. There are many sources on the most efficient methods to use in RDAs to follow. I’ve provided some top practices that are followed and you must consider before sending out ads.

Google Ads Best Practices

Once you’ve determined which advertising formats you’d like to use after which you’ll upload your pictures and then choose the audience in line with the objectives that you’ve set for the campaign. There are a few aspects we need to consider before running live advertisements. Here are a few of the most effective ways we run our display advertisements.

Use Gifs in Google Display Ads | Responsive ads

Advertisements that respond in response to user input instantly change their appearance and size in accordance with the available space. So, a responsive ad could appear as a tiny chunk of text on one side while a larger rectangle appears in another.

When creating your advertising campaign, it is suggested to upload your ads in the 5-10 range in all dimensions (square in addition to landscape). This means you don’t have to upload all size of your ads, however Google will ensure that your advertisements are displayed properly on desktop and mobile computers.

Here are the specifications of a responsive advertisement:

Display ad that is responsive (images)

  • Landscape aspect ratio 1.91:1, minimum size 600 x 314
  • Square Aspect ratio 1:1 Minimum size 300 to 300

Display ad that is responsive (logo)

  • 1:1, minimum 128 x 128
  • 4:1, minimum 512 x 128

Upload All 15 Images or Logos

Uploading images is possible by using Google’s interface tool which analyzes your site and any associated websites (such as Facebook pages and Instagram account) or uploads photos you’d like to share.

Be aware the tool’s interface has the ability to alter the size of these images in order to meet the proportions of the particular image. Google suggests having multiple photos to use for the rotation. The more resources you have regardless of whether they’re ads or images will increase the efficiency of your ads.

It also permits Google choose among a wide range of choices in the way it displays your advertisements. Since Google Ads Machine Learning will teach how people react to specific combinations of advertisements, Google will then display ads that are more likely to convert depending on the preferences you’ve made for your intended group of customers.

The aspect ratios you have to apply to your ads are square and landscape. The primary thing to think about when deciding on the best option for your advertising is the fact that Google will display randomly the ads on desktop and mobile devices. Here’s an example of responsive ads that are displayed on mobile devices.

Upload images that include GIF, JPG and PNG. The creation of assets or images with certain sizes could be more precise in the display of individual images you could review instead of dynamic ads. There are a few prerequisites for images that are standard that are displayed on Google Ads. Acceptable formats for images are GIF, JPG, and PNG with the maximum size being 150KB.

Be aware that sizes may vary based on the pixel and the design. Here’s an example of the typical square image advertisement. It’s 100% suitable for the GIF format. Do you have the correct sizes? It only supports specific sizes, like 300x600px , or 250x250px.

In addition, if the issue resulted from an animation error the issue won’t be able to be revalidated in the future, but you could definitely upload gifs to your campaign. The ads must be in PNG, JPG or GIF* formats. The size of the advertisement should be no more than 150KB. Google Ads does not allow text (including logos with text) that covers more than 20% of an image or animations (such GIFs)) and is not allowed.


The method we used to help Google Ads accept our .gif advertisements was exporting them into After Effects as a .mov and then converting that .mov file into an .gif file. We exported them as the “png sequence” for each advertisement. In essence, it’s a series of frames instead of a movie. This gave us complete control over the elusive frame rate issue. The frames/images in PNG were rendered with higher quality in a frame-by-frame animation instead of an .mov file that was converted into the animated .gif. We then took the png sequence and imported the images together in Photoshop to create .gif files to use to use with Google Ads. A step-by-step explanation of this process

  1. Create your animated dynamic to display your ads using After Effects
  2. Export your dynamic display advertisements in an .png sequence in After Effects
  3. Import your collection of pictures into your Timeline using Photoshop in the form of “frames”
  4. You can customize frames rate and timing, and Tweening
  5. Export for web use from Photoshop by looping .gif

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