Search Engine Optimization — How To Keep Your Lovingly Created Content Alive

“Let the beauty we love be what we do.” — Jalal ad-Din Muhammad Rumi

What drives you; that bites the exposed parts of your soul, and pushes your world into action?

For me, that’s progress. An introduction to the path I’m on, as a consistent gradient grows more sloping.

Longtime publishers should be aware of this call for progress, especially after spending decades working to build content archives, while garnering a dedicated audience. Those who work with valuable, high-quality content that helps others solve the burdens of their daily lives feel a deep connection to the content that is their home.

It’s because of my deep connections and ability to get ahead of helping others that I’ve spent most of the last decade working with search engine optimization. How to preserve your hard-working life is important, and I’ve seen positive results from utilizing a proven SEO strategy and sticking with it.

Today we are going to look at search engine optimization. How to get started, develop and find a practice that works for your organization will be the focus. I will share tips while maintaining integrity in this form of digital marketing, because having integrity in your work is necessary if you want to continue to love what you do. [Tweet “Love your content? Hug it with SEO! (Makes sense, right?)”]

Search Engine Optimization: How To Get Started

I won’t lie, there is a lot to search engine optimization. You won’t learn everything in a day, or even a year. And like anything else, change is a constant in SEO practices.

The first aspect of search engine optimization revolves around knowing your content and your audience. Since you are a seasoned veteran, this may not be too difficult for you. Now you have to combine the two; How do your audience members find useful content online? What terms do they Google to answer the questions they have?

This is the first part of familiarizing yourself with search engine optimization. How to find out the number of people who are looking for content related to the information you provide can be done with Google Keyword Planner.

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Here’s a glimpse of the process:

  • Go to Google Keyword Planner.
  • Sign in (If you don’t have a Google account, you’ll need to create one).
  • Use the tools section to find search volume data and trends.
  • Start entering keywords to find their search volume.

Google Keyword Planner shares search volume data for one month. Once you’ve found the monthly search volume that you think is worth optimizing for, multiply that number by 12 so you can get an idea of ​​the keyword’s annual search volume.

Once you’ve done that, the next step is to take your keywords and look up the current competition numbers. If the keywords you want to target already have a lot of competition, there may be no point in trying to write about them.

Finding the competition is the next part of search engine optimization. How to do this properly involves going to the Google search engine and entering a keyword phrase with quotes around it in the search bar.

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We search with quotes around the keyword phrase because it returns all results that have the keyword phrase intact as-is. If you don’t use quotes, you’ll get more results, including pages where the words from the keyword phrase are present, but not necessarily in the same order as the keyword phrase you’re looking for.

For example, let’s look at the phrase “how to make a campfire”.

It has 90 monthly searches, for a total of 1,080 yearly. If you google “how to make a campfire” you will get 239,000 pages. If you search for terms without quotes, 1,200,000 pages are generated. The individual words of the phrase “how to make a campfire” will be on that page, but not in the same order your audience is looking for.

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Do you see the finer details in search engine optimization? How to recognize and utilize them is critical to your success.

Search Engine Optimization: How to Progress

Search engine optimization is a long term strategy. You progress by consistently publishing new content. Over time, your domain becomes stronger, making it stronger.

Continue the process by continuously searching for the keywords your audience is searching for. Find keyword phrases that have low search volume and competition and your organic traffic will continue to grow.

Include those keywords in your title, subtitle and appear in your content copy naturally. Use variations of the term as well. Choose long tail keywords that are three or four words long, as Google always gives preference to them.

Search Engine Optimization: How To Stay Relevant

Search engine optimization is not a set-it-and-forget-it digital strategy. It requires attention and maintenance if you are to do well. You have to keep an eye on your articles and how well they attract traffic.

It’s also necessary to update your articles. Google loves updated content, and when you update, you can re-optimize for new keywords, or keywords that have dropped in rankings.

Search Engine Optimization: In a nutshell

Search Engine Optimization is always evolving, and Google is looking for more than just the keyword phrases you include in your posts. They want to see the variations, because it helps them rank you for more terms. But your success doesn’t just depend on SEO, it requires good content.

Don’t randomly enter keywords in articles for fun, use search engine optimization as a source of topic ideas. Use it for inspiration. Use it to write better content.

You and your writing team are working hard to create high-quality content. If you follow the tips above about search engine optimization, you can keep your lovingly crafted content ranking well, bringing in new audience members consistently.

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