They need to feel good about making a purchase, and your goal as an entrepreneur is to give prospects as much assurance as possible.
Increasing conversions is no easy task, but with the right approach, you can leave a great impression on your customers.
At different stages of the customer journey, they all have had a certain experience with your brand, and that “touch point” moment is the key moment that determines whether it is a good experience or not.
Through a few examples, we’ll explain how you can increase your landing page conversions using these so-called touchpoints, so don’t waste any more time.
Start improving your business right away!
Use pop-ups to grab people’s attention
Pop-ups can be a point of contact for your visitors because they have a huge impact on your conversion rate.
While some would say that pop-ups are annoying and can keep visitors away from your website, many more disagree and say that they can actually help.
If used in the right place and at the right time, pop-ups can be very converting.
Also, they are quite successful at getting the message across, which is essential to properly present your brand.
You want your visitors to be interested in your offer, but you don’t want to disrupt their user experience, so set the right triggers and it shouldn’t be a problem.
There are certain tools that can help you create attractive pop-ups but also fully customize them to suit your website design, and one of them is Poptin.
Apart from pop-ups, with this amazing tool you can also:
- Build embedded forms
- Send automated emails to your customers
With the drag and drop editor, you can easily customize your pop-ups by changing the color, font, size, but also by adding or removing fields, images, videos, and more:
We have already mentioned triggers and how important they are.
If you want to surprise your visitors with the right offer at the right time, use some pop-up triggers.
The Poptin tool also offers several different pop-up triggers that you can choose from:
- Trigger intention to leave
- Delay time trigger
- Trigger on click
- Scroll trigger
Triggers that help with cart abandonment rate and reducing it effectively is a trigger for exit.
Reducing cart abandonment is critical to conversions, so stop your visitors from leaving your website with pop-ups and offer something of value to grab their attention.
Your visitor didn’t make a purchase?
It can be easily changed.
Just offer him a discount, coupon code, or something of similar value, and there’s a good chance he’ll turn him into a customer.
Each time a pop-up appears, the visitor must decide what the next step is.
Is he really going to take action?
You can just try to encourage him to do it.
Offer him something of value, make the checkout process easier for him, or be original and unique in some ways and you’re sure to land another customer.
Include a clear and simple CTA to clarify next steps
Complications and confusion can be strong reasons why your visitors decide not to take action on your website.
Use simple and clear CTAs to explain next steps to your visitors, and include them in your blog posts for maximum effect.
Blog posts are another important touchpoint that you need to pay attention to, so be sure to include a CTA in your content to increase conversion.
People want to know exactly what they need to do next to, say, get a special offer or discount, so make it easy for them.
A strong CTA can only improve your content and help your visitors navigate your site.
Create engaging content, and get your CTA right.
Be sure to place them in these places on your blog:
- At the bottom of the page
- Above the fold
You can also put it somewhere in the middle and nurture your leads like Tidio does on their blog:
This is a clear CTA asking potential customers to try the tool for free and check it out first.
It’s short, action-driven, and the buttons are contrastingly colored.
Engage your visitors with reasons why they should use your product/service, then offer them some incentives to take them one step closer to conversion.
This simple CTA button can solve all your problems, so don’t complicate matters.
Help your potential customers make decisions.
Add an easy-to-use search bar to enhance their experience
When there are many different products/services available, it is best to add an easy-to-use search bar to allow visitors to easily find what they are looking for on your website.
This will improve their user experience and help them quickly find what they need without wasting time and energy.
So that they don’t get frustrated with having to spend hours looking for some specific product information or article on your website, implement a simple search bar and stop them from leaving and going elsewhere.
Navigation is important for conversion rates, so make your website as friendly as possible, and it will pay off.
There are two different ways how the search bar can be presented:
- Text field and search button
- magnifying glass icon
The former can have a number of variations, but the basic search bar has a search box where visitors can type whatever they’re looking for, and a search button to click on.
Very easy to use, and very intuitive:
This is the most basic example of a search bar we’ve seen a million times so far.
On the other hand, when you add a magnifying glass icon and mix these two types, you get something more creative and better designed like the example below:
Source: wildlife world
One click on the magnifying glass icon and a search bar complete with buttons appears.
The point is to simplify and facilitate the search process as much as possible for your prospects as you need to maintain their interest, and this is the easiest way to do it.
Depending on the search plugin you use, you can observe and track what your visitors are searching for the most and use it outlook to review your keywords or something similar.
Show product reviews to inspire trust
People will always look for other people’s experiences with certain products and rely heavily on those opinions.
When they see some kind of social proof on your website it can be a point of contact as it can decide how they feel about your brand.
Product reviews can get you more conversions than ever before, which is why you need to include them to build trust and motivate visitors to make a purchase.
Prospects need a little push from time to time, so use some of the following types of social proof on your landing pages:
- Case study
- Product Reviews
Product reviews are very effective and quite successful in convincing potential customers that your product/service is right for them.
This could be reviews from industry experts, affiliate reviews, customer reviews, and the like.
You can present your customer testimonials in a visually appealing way as we can see from this example:
Source: form place
Shared experiences from your previous customers can increase trust and even help you build a loyal customer base.
Many would say that they are a key factor when deciding on a purchase as many visitors will leave the website if no reviews are included.
They give visitors a taste securitywhich is necessary when it comes to online shopping.
Be sure to include some not-so-good reviews too, so as not to lose credibility.
It’s important that you show that you really value your customers’ opinions and that you’re also capable of handling some constructive criticism.
These reviews should appear honest and reliable, so if you can, include the full names and faces of your customers.
Use clear and specific reviews to make your website more professional and enhance your brand image.
As an online business owner and brand representative, you need to define each of these touchpoints and provide your visitors with a fantastic experience.
Use this opportunity to keep visitors’ attention and connect with them as a brand.
Some of the best tactics to increase landing page conversions with touchpoints are as follows:
- Using pop-ups to get people’s attention
- Includes clear and simple CTAs to lead them
- Added an easy-to-use search bar to enhance their experience
- Featuring product reviews to inspire trust
For pop-ups, use a tool like Poptin tool to create and customize attractive pop-ups for your ecommerce website.
Encourage your potential customers to buy, and witness the incredible success of your brand!