A blog post template that shows how to use infographics on your company blog, the way readers want it the most
One thing has always been the same at Lantern—whatever we do, we’re always looking for ways to do it better. This week, we’ve looked at different blog templates and ideas to see how we can get more traffic to our customers’ websites.
We also want to share this information, because to be honest, sharing wealth is good for all of us. We’re like scientists in that respect – blog scientists, if you will. Experiment, share and make the blogosphere a better place for humanity.
You probably already have a blog, or maybe you’re starting a new one, so I wanted to share with you some ideas on how to use infographics to make that blog cooler than ever.
But wait, what is an infographic? this short spread of examples from infogr.am under. This is a way to share data points visually.
Why you should know how to use infographics
There are three dominant learning styles: visual, aural, and kinesthetic. Some people learn by seeing things, some learn by hearing things, and others learn by physical actions. However, most of the students fall into the category of visual learning.
- visual learner access information through graphs, charts, reading, or writing.
- auditory learner tend to prefer to hear something to learn better.
- kinesthetic learner takes a hands-on approach to learning, and belongs to the rare category of people who truly enjoy working in groups.
While most of us are a mix of the three, for the purposes of this post, I will stick with visual learners as they make up 65% of the population. And if you know how to use infographics effectively, those people will find you 43% more persuasive!
It is a large number of people in the digital age where it is difficult to obtain belongs to anyone attention. [Tweet “Experimenting, sharing, and making the blogosphere a better place for humanity.”]
How to make your own infographic
Infographics can be expensive to create. Large organizations pay designers thousands of dollars to create them, because they drive a lot of traffic to company blogs. These infographics are meant to be shared, and companies often make it easy for you to share their infographics from their blogs.
In kecambah.com, Neil Patel mentions that since 2012, “their infographics have, on average, driven 21,582 visitors and 371 backlinks from 34 unique domains. As for social shares, they generated 486 Tweets and 259 likes, respectively.”
Our own experience at Lantern tells us that for most social media outlets, image posts perform very well when compared to text posts. And Social Shoots said Tweets with photos were Retweeted 35% more often than Tweets with text only.
That’s why, even if you don’t have an infographic of your own, take a big infographic that costs thousands of dollars for another business, and report it.
Or if you’re feeling brave, make your own. To do this, create a list of statistics that are of interest to your specific reader.
For example, if you sell mattresses, maybe you want to make an infographic on Sleep Schedule The 27 Greatest Thoughts of History. Or if you sell dog accessories, maybe you want to create an infographic about The World’s Best Dog Breeds. If that’s something you want to get into, here are some of the tools.
The first infographic generator I tried was from Venngage. They have great tutorials on how to use infographics, and how to design your own. Unfortunately, it wasn’t until I finished designing myself that I discovered that I needed to upgrade if I wanted to download my creations.
Canva’s Infographic Tools (yes, they have that too!)
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Canva has a slick website, with a mix of free and premium design elements. They also allow you to download high definition versions of your creations for free. With enough time and a solid knowledge of how to create infographics, Canva would be a great choice for a simple one. I find it a little overwhelming for my needs, but there is potential for some skillful and subtle image creation.
I find Piktochart to be a good mix of user-friendly and intuitive, while still offering enough flexibility for more sophisticated infographics. Piktochart has several pre-designed templates and images to create your infographics. Alternatively, you can upload your own images, or start with a blank sheet of paper. If you are using a chart or graph, Piktochart gives you the option to upload the info in excel format, and it will automatically plot your points.
Your finished infographic can be downloaded in two different sizes, as PNG or JPEG. If you “level up”, you can download your infographic as a high-resolution PDF.
Infographic Blog Post Template
If you have an infographic to share, the purpose of your blog post is to capture data and organize it, both visually and via text. The biggest mistake bloggers make when posting infographics is having their readers manually write down important statistics they want to remember or share. Make your infographic the center fold of your article, but cite some statistics into your own story by adding your own two cents.
Your title [Insert Keyword Here] Articles Enter Here
Your subtitles [insert keyword here] article here
The first opening paragraph on the topic under discussion, including you [keyword here].
The second paragraph highlights the facts from your featured infographic that made you most excited/shocked/worried.
Header of Important Data Points Section Is Here
List of Best Data Point Section Headers [Insert Keyword Phrase Here]
Use this paragraph to reflect on the content you just read, then draw the most important conclusions so people can easily copy and paste them into Tweets to promote your articles!
- % from [somebody] is [doing something]: Explain how you feel about this.
- % from [something] will grow [%] next [#] many years: Explain how you feel about this.
- # [somebody] will spend [$] by [year]: Explain how you feel about this.
Questions that provoke comments…
Call to action (buy this related product now / learn more)
- Create (or find) a great infographic: Gather your data, find an infographic generator you like, choose a template, enter the data, and you’re done. It really could be that simple; if you can copy and paste, drag and drop, then you can create infographics.
- Promote your infographic blog post: Without your guidance and promotion, the stellar infographic blog post you wrote is going nowhere. We are supporters storytelling social mediawhich will help your infographic post (or any other blog post) stay visible to the public eye for at least twelve months.
- If at first you don’t succeed: Remember way back at the start of this post, I mentioned that we love to experiment? Well, the only way to get better at something is to experience some failure.
Does this all seem like too much? Relate. We are here to focus on your blog, so you can focus on your work.
Do you use infographics on your blog? Have you found a template that works well? Let us know in the comments.