How-To Skimmable Blog Post Templates Readers Will Love

Everyone asks “how” to do almost anything—here’s a template to help you answer all their questions.

I’ve heard the Internet referred to as a septic tank, and as a complex organism.

No wonder people often rack their brains about how to get blog traffic in such an environment.

As a side note, a septic tank can be defined as a disgusting or corrupt place. Complex organisms, on the other hand, are creatures that have specialized tissues, which can be nerves, organs, leaves, flowers, etc.

I see a connection between the two descriptions. There are dark corners of the Internet where most people don’t want to spend time; Complete with malware sites designed to steal user information, and lots of dubious content. All of this is in an extraordinary communication tool that has given a voice to millions of people who previously did not have a mass voice.

How do you stand out from all the crap out there? How do you stand tall over a digital soapbox and say “I have some amazing information for you”?

The answer is the How-to blog post, which I’ll dive into now.

How to get the blog traffic you are looking for

How-to blog posts are for people or companies who have expertise to share. If you are a business, guess what? You have skills to share. How-to blog posts are not for serial marketers or false prophets because these types of blog posts are about real, legit, valuable, high-quality content that you won’t find coming from people with no experience.

What types of content match How-to posts? Think about any of the questions you’ve ever thought of. Topics that keep you up at night because the answers constantly elude you.

This is the type of subject matter used to create How-to blog posts. We use keyword research to find the best how-to topics, but I’m sure you can think of some of the basic topics your customers are looking for, in relation to your niche.

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Below is an example of a blog post template that you can copy and use whenever you want. Templates are great when your company blog is just getting started and you want to train new bloggers to write web-readable, readable content. Some writers are used to writing large paragraph blocks, and that’s not what people want when they’re looking for clue content.

How-To Blog Post Templates

Hint posts are usually around 500 words, but can be longer. They teach the user how to do something through a list of steps. The purpose of this post is to target keyword phrases and teach users to do something about those keyword phrases. The key to this post is to make it skimmable.

Your Hint Article Title [with keyword phrase]

Your Hint Article Subtitle [with secondary keyword phrase]

Introduction: This is where your introductory paragraph goes. That’s what establishes your expertise in the steps you’re about to publish. This is an introduction worth 100-200 words, generally. Enter your targeted keyword phrase at least once.

Steps (numbered) that include all the information you want to teach:

  1. Do this: Describe the first step.
    (insert image if any)
  2. Do this: Describe the second step.
    (insert image if any)
  3. Do this: Describe the third step.
    (insert image if any)
  4. Do this: Describe the fourth step.
    (insert image if any)
  5. Do this: Explain step five.
    (insert image if any)

Subtitle Tips and Tricks [include keyword phase here]


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Introductory paragraph Tips and Tricks Go Here

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This section could include some tips on how to complete certain steps more quickly, or materials you might be able to replace, or whether the steps for setting up email in MailChimp will work for Constant Contact.

Tip #1: Write your first tip here.

Tip #2: Write your second tip here.

Tip #3: Write your third tip here.

Questions that provoke comments…

Call to action (buy this related product now / learn more)

Notes: Include internal related links if applicable in the article.

Why you should make a hint post

Everyone has an opinion. Some of these opinions resonate with us, while others do not. Everyone is welcome for their own beliefs, but they are not welcome for their own facts.

Facts are determined through research, testing, and acceptance of facts by others.

People are constantly flooded with opinions, so facts will refresh your audience. How-to articles have real value beyond belief-based articles from others because they specifically teach a process or activity. The same cannot be said for opinion based articles.

In the end, how-to articles are filled with benefits. They are informative, engaging, and potentially life changing.

Imagine writing an article about how to get blog traffic. Articles are published, you promote them, eventually rank well on Google, and drive traffic to your site. This article will be a testament to a successful how-to strategy.

How to proceed?

Think about your best skills—what you’ve studied, researched, and studied tirelessly through different perspectives. Take a look at what you can teach the world, then research the appropriate keyword phrases for your content. At that point, you’ll be well on your way to creating guide articles that have both benefits and the ability to impress your audience.

And if you need help writing content for your blog, visit us.

Have you already written a how-to article? How do they work for you? If not, are you planning on using how-to articles in your content arsenal now? I want to hear your thoughts.

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