Want to know how to get blog traffic? Change the spark plugs on your blog and remove the rust from your content.
It’s a never-ending struggle to make your car better and also trying to be a better yourself.” – Dale Earnhardt.
Your abandoned business blog is no different than a rusty old car. You may be on the road, but your oil leaks, the clutch slips, and there’s a bad smell every time you turn on the vent.
And just like a good mechanic who will fix your car, and who will give you a roadmap just to make sure you don’t get lost, a good blog management service (like us!) will know how to get blog traffic, and keep your business blog on the road. path to income.
If you’re old enough that you didn’t get a card when you bought a six-pack, you may remember a time when you could do a lot of repairs yourself if your car broke down. Until the late 80’s or so, there wasn’t much for machines. You can reach the starter fairly easily, the air filter is right on top, and you don’t have to remove the entire engine to reach the alternator.
Your mechanic is the last resort. Even without a mechanic, a little knowledge of spark plugs and oil can keep you going.
Heck, I can’t tell you how many miles I limped along with the tape covering the hole in the radiator hose. And then there was the time at dessert I used a t-shirt to replace a broken steering belt. It’s not pretty, but it got me to the auto shop.
What does old cars have to do with blog management services?
Well, for most of us, the days of repairing our own cars are long gone. Not to say we couldn’t do at least some of it if we wanted to. But it’s much easier to take it to a professional mechanic. They have special tools to do the job, and some of them will even give you a lift to work when you drop off your car.
You have to go do your job, and you let them do theirs. When you hire a blog management service (like us!), it works the same way, and a good service knows how to get blog traffic. And it’s not just about writing new content. Like a mechanic, a good blog management service can pick up the old one
car content and get it back on road information highway.
But wait, I want to learn to repair my own car first.
Of course! And we’re going to be stuck in traffic in a minute, but I have to put the brakes on first and remind you of the call to action.
All traffic to your blog is meaningless thang if you don’t actually convert new website visitors into email buyers or subscribers. (aka – all the work you’ve done on your car doesn’t just leave it in the garage, right?)
Include a text ad for your product, freebie, or email newsletter in the middle, or at least at the bottom of your post. Once your conversion architecture is ready, start with the list below.
Sorry. I hope you enjoy this blog post. Want a better company blog? Order the Content Roadmap and we’ll tell you who to write for, what to write for, how to write it, and even how to promote it. Your customers will thank them with their wallets. Learn more…
- Recycle your content. If you have existing content, start recycling it. Take the posts that are not getting any blog traffic and start improving, updating and republishing them. It’s like a trip to a salvage yard to find working auto parts to keep your junker looking good for a low price.
- SEO of your content. Optimizing your articles for at least one long-tail keyword (a phrase of three or more words) will improve their ranking in search engines. And you will receive FREE traffic to the post as long as it is published. It’s a really shiny new paint job – it’ll get you noticed as you drive through town.
- Promote your content. SEO comes first, but social media will ignite your SEO spark. The more your articles are promoted, retweeted, shared, liked and favorited on social media, the better they will perform in SEO as well. Let’s put the top down and take the baby for a round!
- Write more content. The more content you create, the more pages on your site to attract search traffic. Your Chevy looks great! Now let’s see what we can do with Falcon.
- Publish more consistently. Choose the day and time you want to publish each week, and stick to it. Consistency is key not only to your workflow, but also to telling the Google spiders how often you publish content, and to index you accordingly. (I also have spiders in my garage, which is why I prefer to work on the car in the driveway.)
- Publish more often. The more days of the week you publish, the sooner you create new search-optimized pages for your website, the sooner you’ll start receiving FREE search traffic… and the sooner you can stop messing around with AdWords. Cars, money, dream stuff.
So will you tell me how to get blog traffic, or how to get my old car back?
At Buzzfarmers, we work with a lot of start-ups, or companies just starting out with a blog. But we also work with companies that have a backlog of content and want to know how to get blog traffic. They discovered the importance of optimizing old content for search engines.
In this case, search engine optimization (SEO) is like restoring a rusty ’56 Chevy that’s been sitting in your garage waiting for love.
SEO will remove rust from your content fenders, replace air filters in your blog titles, and put new sparks in your social media strategy.
[Tweet “SEO will put some new spark plugs in your social media engine. “]
Enough with rust; I want to know how to get blog traffic. What will my blog mechanic do?
We will save your money. As an example of what happens when Buzzfarmers incorporates SEO into a new or existing blog, one of the companies we work with increased their website traffic by 400% per month and is now saving $1,000 per month using SEO instead of AdWords.
We will increase your website traffic. One software company we worked with had a 22% increase in website traffic in the first 30 days, and one major publisher got 78% of their website traffic through search, thanks to the blog management service Buzzfarmers.
We will help you sell. A startup company has 91% of their sales prospects coming through their blog. And, not really honking our horns ourselves, but the content strategy we’ve created through our blog management service has generated over $10 million in revenue for our clients.
So yes, we are really talking about SEO and your business blog. But if you have a material backlog, it’s not much different from restoring a classic car. You clean it, air it a bit, and update it so it’s ready to go public.
And you know what? Just like that classic Chevy 56′, when you start driving people will start to notice it.
Have you restored the old blog? What did you do to update it? Let us know in the comments.
If you need blog management services from professionals who know how to get blog traffic, contact us. We’ll make a roar in your content engine.