Chatbots are computer programs that interact with users via a chat interface. Using a chatbot is as easy as having a conversation with someone. Users can ask questions or give them orders, and they will offer answers or take action. Chatbots can be installed in almost any chat application, including Facebook Messenger, WhatsApp, and on Websites and Mobile Apps.
The fastest way to implement a functional chatbot on a website is to choose a chatbot platform. Using the platform, you have the option to load a built-in chatbot with response templates and scripts to automate lead generation or support tasks. The web chatbot comes into play when all service representatives are busy or unavailable, to offer support to website users 24/7, 7 days a week.
The chatbot configuration can be easily customized on the platform’s backend, so it only takes a few minutes to create and integrate a chatbot on a website.
The chatbot on your website also greets customers and starts a conversation as soon as they receive a message. Depending on your preferences, you can configure the chatbot to generate leads, open support tickets, qualify customers, and even make sales via credit card or PayPal.
1. Choose your chatbot platform
Designing a chatbot from scratch can be difficult if you don’t have the knowledge and resources to do it. Fortunately, there are a variety of platforms and applications that allow you to quickly and easily design bots for web pages through templates and other resources, with varying degrees of complexity. As an example, Write Chat is one of the most comprehensive chatbot platforms on the market, and very easy to use.
To get started with ChatCompose, read their guide to creating a web chatbot here.
2. Initial configuration
Setting up and installing your bot on your website is also very easy. This is a procedure that will take only a few minutes.
In a platform, it is possible to configure the name of your bot, create an initial message that will be given to users on your website and graphic design of the chatbot (icons, colors, etc.).
3. Set up your chatbot use case
After choosing a platform to work with, you should think about what you want your chatbot to do.
It is important for you to decide whether you want it for customer service, to inform them of prices and services, to make purchases or to order food, etc. The fact is that the possibilities for chatbots in the business world and on web pages are endless, but being clear about what you want your chatbot to do before you start designing it will make the process easier and the path clearer to follow.
4. Train your chatbot with answers
Chatbots that are trained to answer common questions can help users by solving their questions quickly. These chatbots have some common questions listed so that users can get answers right away. It will also save you time from having to answer dozens of questions personally.
5. Test and Improve
This point should be repeated over and over again throughout the design process. Most platforms allow you to test responses and scripts before you publish your chatbot on your website. Make sure you test the chatbot for some common scenarios and queries so it can automate some of your sales and support tasks.
Chatbots need continuous improvement, so also make sure you keep adding new scripts and answers once you’ve implemented them on your website.
You can check chatbot conversations for fresh ideas on new assignments and frequently asked questions.
6. Installation on your website
Once the chatbot is configured and trained, the next thing is to install it. Depending on your website or CMS, you can install the chatbot manually by adding a few lines or code, or you can install a plugin.
Chatbots on websites are a very useful service, especially considering that most people visit websites from their smartphones. If these Smartphone users have had to navigate your site too much to find the options you are looking for, you will most likely miss them along the way. Chatbots have the ability to engage them instantly and offer solutions within seconds.