Ghost blog writers can strengthen your website while lightening your workload.
Do you remember the days in college when you would have paid someone hundreds or even thousands of dollars to write a Russian literature paper depending on your semester grades?
Well, we have some good news for you: you can do it now, and you won’t be kicked out of anything. In fact, you may even be asked to come back and be a novice speaker for your alma mater, because you are highly respected for your wisdom – or perhaps you are simply a wealthy person and a generous donor.
Either way, you’ll owe it all to make decisions like hiring a ghost blog writer. Today, you don’t pay attention to Gogol’s collection of short stories. You’re running an original content campaign with lots of moving parts, and sometimes you need a hand or two to keep it moving smoothly. At the center of this operation is your blog – which is often where companies can use the most help.
And if you think all the other popular CEOs write their own blog content, and that hiring a shadow writer is “cheating”, you might want to have some private chats with your CEO friends to see how much content they actually write themselves. For many of them, the answer is “nothing.” And that’s really cool, because that’s what we do.
5 Reasons Why CEOs Need a Ghost Blog Writer
1. Quality is Work 1
Ghost blog writers have one responsibility: Create the best content for your blog, with your voice, by articulating your vision. They have trained for this big moment, both during their career and in getting to know you and your company.
If they’re worth the carpal tunnel clamp they slip on their wrist every morning before taking to the field, they’ll go to great lengths for a high-caliber, accurate, airtight mast that reflects the value and craftsmanship of your product or service. And they won’t rest until they get it right. We do not!
2. Opportunity Time
You know the classic budget term “opportunity cost”: Losing the ability to spend on one thing because you’ve already spent on something else. The same principle applies to time.
Can’t you write this post yourself? Yes, of course you can, but as a company leader, don’t you have better things you can do?
If you’re a micromanager, start loosening up a bit and be prepared to be amazed at how flexible your schedule can be.
3. Professionalism and Knowledge
One big advantage of hiring good ghost blog writers is that they will be equipped with programmed industry knowledge.
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They will be well versed in best practices, social media trends and tricks of the trade. They will have a solid in-house editing team, well-established corporate blogging guidelines, and ethical standards. You will be able to trust them like your clients can trust you.
4. Different Perspective
As the CEO of a startup, small business, or corporation, you can understand that you are turning a blind eye. You know your company better than anyone else, but sometimes you need an interpreter for all that biased, concise, unspoken professional knowledge.
If you’re trying to impress someone, say, at a bar, isn’t it often more effective to have friends who know you’re talking about you than to rant about yourself? [Tweet “Isn’t it better to let your friend tell a story, than ramble on about yourself? #ghostblogging”]
Ghost blog writers can decode and get your message across to an audience outside the conference room. At Lantern, for example, targeting that audience and tailoring your content to their needs is arguably our most important function. In addition, a ghostwriter comes with content ideas and concepts that you may not have thought of.
5. Implement SEO
Ghost blog writers bring to the table bona fide SEO that will mean a huge boost to your content marketing efforts. SEO is not a religious discussion – if done well, it is do Help.
Wasting time debating the benefits of SEO is not in your business’ best interest. Content marketing is evolving every day, so it’s great to have a solid foundation on which to stick with SEO. This frees us up to experiment in other areas of your blog and social media.
On the other hand, hiring professionals to handle your blog and social media will keep you on the cutting edge of SEO. However, when Google updates roll out, they will be ready to adapt.
Hiring a ghost blog writer will ensure a strong blog that will help attract and convert new clients while saving you time on big picture projects. Ghostwriting is an old business practice that has been around since at least the Bible. Remember, you’re still in control: you decide how heavy-handed or light-hearted the ghost blog writer is with your brand.
Are you using ghost blog writers for your blog, or are you… haunted by their idea? Let us know in the comments and contact us to talk in store!
This post was originally published in 2015 and has been updated.