If you’re searching for an experienced freelance writer for your B2B business, it may be a bit difficult to figure out what terms you should be looking for. You’ve probably heard of copywriters, content writers professional writers, business sales writers, writers, and even SEO writers, but what is the kind of writer you’re looking to hire?
With all the different definitions for a professional writer, it’s like attempting to find the right wine to go with a special dinner.
In this article , I’d like to briefly discuss two types of wordsmiths: text writers as well as copywriters as well as the distinctions and similarities between them. This can help you as small B2B proprietor, find the right writer to meet your needs.
So, let’s get cooking.
What is a copywriter? And what is their job?
The experienced copywriter creates and edits advertising content that aims to get readers to take an immediate action. The action could range from purchasing an item immediately to subscribing, calling your business or downloading something among others.
A well-written copywriting style Effective copywriting very persuasive and persuasive. It draws interest, clearly communicates the advantages or features of a the product, or services and then persuades the potential buyer, usually in a matter of seconds that they require what it is that you are offering.
Examples of the work that copywriters can accomplish include:
- Pages on the website
- Sales pages
- Pages that land on the page
- Sales emails
- Direct post
- Paid advertisements
- Video scripts
Many writers can write well, but few are able to sell their work effectively. The art of selling is essential to excellent copywriting.
What is a Content Writer? and what are they doing?
The skilled content creator’s primary objective is similar to the copywriter’s that is to convert a potential customer into a customer who is paying customer. But, they focus on engagement and establishing strategies that can improve the prospects’ experience by moving them further down an sales funnel.
Excellent authors of content are skilled at establishing connections and building trust by providing relevant and entertaining content. This helps potential customers to better comprehend the benefits of a service or product without the need to make a hard sale. Content writers also think about selling and persuasion as well, they tend to take an elongated view.
An older wine has more than the wine that was just made.
In many fields Even when potential customers are enthusiastic about an item or even a brand name, they’re rarely eager or ready to buy immediately. Quality content will keep your customers’ interest piqued until they’re ready for investing.
Examples of written content by content writers include:
- Blog posts
- In-depth article
- White papers
- Guides that can be downloaded for download
- Updates on social media
The most skilled content writers can aid your business in being seen as an expert within your field.
The best of both worlds
It’s not surprising that there’s a lot of connection between these two fields. Some of the mentioned types of content above have traits of copywriting and vice versa. It’s okay, based on the circumstance and requirement.
A skilled copywriter should be able to write kinds of content, as they are usually like the strategies and methods used in sales copy. It’s generally more difficult for someone who’s primarily writing content to become a copywriter, since it is a more challenging to master and be perfect.
What do you need?
It’s important to pick wisely when you decide to employ an expert author in your B2B business. If you only need blog posts that are written and planned for B2B, then an B2B content writer and strategist is the best choice.
On the other the other hand, if you’re looking to have email addresses, web pages or printed documents to sell premium items or services, and you need readers to immediately take action Then you need a Copywriter B2B is the best choice.
These are champagne glasses of the world of writing …”POP!
Whatever kind of writer you decide to use, you must be aware that content and copy aren’t distinct from one another. They’re great friends and it is essential that they complement each other in your overall sales and marketing plans.