Business Blogging Advice You Should Ignore

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When business blogging advice goes bad

If something is published on the Internet, it must be accurate, right?

I hope you laugh at the question.

The internet is full of information. Some of them are useful, high quality, and accurate. Any other information on the Internet is pure rubbish. There needs to be discretion when consuming large amounts of information, online or inactive.

Today, I’m going to take a look at thirteen business blogging suggestions you’ve probably heard about on social media, in blog posts, or in new user-generated blog posts on LinkedIn. Or maybe on the subway. Or in a taxi. Anywhere. I highlight this business blogging advice tip as a partial or complete scam.

Yes, I am saying that this blogging practice that you may have been taught by a self-proclaimed Internet manager or guru is wrong, and you should stop using it if you want the best possible response from your business blogging efforts.

Let’s dive into these misguided business blogging advice tips so we can dispel the myths and explain the facts.

13 blogging business advice to forget

Tip #1 of business blogging advice to forget: “Focus on your content. That’s all that matters.”

Oh, we love hearing this one. Yes, it is important to focus on your content. Great content is what keeps the reader going once he arrives. If you share bad content, you will have a hard time growing a following or presenting yourself as a legitimate source. However, good content is not all it’s important. And this is only the second part of the process – you need Get reader first!

What happens to that “great” content after you stop promoting it? It doesn’t exist anymore because no one sees it. Your goal is to create great content that is optimized for search engines. SEO allows great content to live forever. It will continue to attract new attention, consistently sending new traffic to your website.

Tip #2 of business blogging advice to forget: “Social media has replaced blogging.”

Wrong. Social media has become a tool for promoting blog content, but it has not replaced blogging. How could that be? Social media doesn’t easily allow the long-form content that Google needs to be indexed, and social media isn’t easy to find. Social media is for social interaction, not comprehensive information dissemination.

Tip #3 of business blogging advice to forget: “Be controversial.”

Controversy can be useful for attracting a diverse audience of content, but it doesn’t need to be audience building. Attempts to be controversial can also backfire. Be careful when going down the path of controversy. This is not recommended for every business blog, and can eventually come back to haunt you if done incorrectly or without discretion. Irony is an art form, and when tried unsuccessfully, it only makes you look like an asshole.

Tip #4 of business blogging advice to forget: “It is important to write content that everyone wants and likes.”

The best part about business blogging and SEO is that you can target specific types of readers with the words you use. This is how successful businesses approach blogging – they recognize the audience that reads their content, and they use language that not only appeals to that audience, but is also measurable in search volume. Writing targeted blogs each person is a waste of time and money.

For example, a new client who recently came to us was selling a CRM for an insurance broker. Their last SEO company asked them to write about the best-selling toys of 2014. Why? Because SEO companies are paid to promise traffic to the site, regardless of how high or low the quality is. I personally don’t care if it’s a “good buzzword.” It’s a waste of the client’s time. They could just write posts that matter to their real buyers. Now that we’re on board, we’re writing posts offering sales advice and time management tips for insurance brokers. Focus and your blog readers will increase in quality and conversion rate. Quality over quantity.

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Tip #5 of business blogging advice to forget: “Don’t post every day because people will get bored of you.”

People will only get bored with you if your content is bad. Posting daily is a great idea if you have the bandwidth to do so. Daily posting not only keeps you in the minds of your audience, but also pleases the search engines because they see that your website is active.

Tip #6 of business blogging advice to forget: “It’s all about the customer.”

Just like the blanket SEO method I talked about earlier, isn’t it all about customers. And you don’t even want to a ton of subscribers if they are conned into subscribing to a generic eBook or other freebie. Instead, you want high-quality customers who really want your content.

Yes, if you have a way to capture email addresses or you have RSS, subscribers can be an important part of your blogging process. But it’s not all about email, either. People can find your content through social media sharing, search engines, or other online bookmarking sites. Visitors don’t have to be customers to promote your brand on social media or share a link on their website.

Tip #7 of business blogging advice to forget: “Images don’t matter.”

Humans seek connection, and we live in a culture dominated by visual understanding. Image attracts attention. They draw people in. If you can present well-crafted written content that aligns with your visual imagery, you have the makings of a great blog.

Tip #8 of business blogging advice to forget: “Backlinks are the key to blogging success.”


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Backlinks do have value, but only when they are associated with a reputable website. If you have a lot of backlinks from websites that host malware or subscribe to a black hat SEO strategy, then these backlinks will likely wounded your site, did not help.

Of course, backlinks can be very beneficial if the website providing the backlink is a reputable, high-quality site that is appreciated by search engines like Google. In the end, backlinks are variable. They can be helpful and painful, depending on the link.

But don’t go out and hire a link builder. If you create good content, you will naturally get links. Focus on that instead.

Tip #9 of business blogging advice to forget: “Business blogging is just a fad that will pass.”

Yes, this was actually said by someone in the digital world! Obviously this guy doesn’t understand blogging. Maybe he thinks blogging is still solely about documenting someone’s day, providing a soapbox for valueless bullshit.

Business blogging is by no means a fad. In fact, I would even venture to guess that social media is of less value to businesses than blogging. Consumers are more likely to buy after reading a blog post, than clicking a link on Twitter from a possibly unknown source, for a product described in 140 characters.

Still think that business blogging is worthless because it will fade away in a few years? Check out these stats from Hubspot:

  • B2B marketers who use blogs receive 67% more leads than those who don’t.
  • Marketers who prioritize blogging are 13x more likely to enjoy a positive ROI.
  • By 2020, customers will manage 85% of their relationships without talking to a human.
  • Companies that blog receive 97% more links to their websites.
  • The blog has been rated as the 5th trusted source for accurate online information.
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Tip #10 of business blogging advice to forget: “Blogging is great for SEO, but not much else.”

Derp. Yes, blogging is great for SEO. In fact, it’s great for SEO. This is the peak. plateau. Mountaintop optimization.

However, SEO is not the only value of blogging. Blogs allow you to share your experiences, your wisdom. You can also use blog posts to host industry news that your audience will appreciate.

Did I miss something? Of course! Conversion. If you’re not turning new blog readers into buyers, customers and leads, hire us. Help. Read this first, then give us a shout.

Tip #11 of business blogging advice to forget: “Run the competition.”

What kind of advice is this? I know marijuana is legal in some states now, but this is only being taught by someone about the good stuff.

For this to work, you need a big, trustworthy giveaway, and a large audience to get started with. We’ve seen businesses with 20k email subscribers get a total of twenty entries. Did they do it wrong? Maybe. But that’s not the case.

The competition is excessive, and it’s unbelievable. If you run a contest, make it related to your business. Offer a one-year trial, or a free product from your catalog. If you sell razor subscriptions, why would you give away an iWatch? They want the iWatch, not your razor. Is this even your customer?

Tip #12 of business blogging advice to forget: “Comments often.”

There was once a belief that commenting on other people’s articles would lead to more interactions and more connections. This was more accurate last year, but now that the concentration of Internet users has grown, this is no longer a fixed strategy.

I would recommend choosing wisely with your comments. Find articles and authors that align with your work or your industry and find scenarios for commenting where you can add value. It may be successful in driving traffic back to your site. It might also be a waste of your time. So remember, choose wisely with your comments and do so only when you have extra time to invest.

More importantly, drive engagement on your blog and social media by responding to every comment, retweet, and shout out. Saying thank you will drive more loyalty, more sharing, and ultimately, more popular blogs.

Tip #13 of business blogging advice to forget: “Blog every day*.”

I believe in blogging every day, but I wanted to add an asterisk to this suggestion.

Just blog every day if you do it right. Don’t force content to do so — content must have value.

Of course, valuable content doesn’t necessarily mean 800 SEO golden words. It can also mean 50 words, specially designed for social media or product promotion. Getting into this type of content means you have to prepare your editorial calendar well in advance, so you provide a wide range of content — from full optimized articles to social media feeds, and everything in between.

Of course there is a lot of business blogging advice out there. Be hesitant in what you choose to believe, and always consider the source. We share advice we’ve seen work through our decades of collective experience because we want businesses to succeed and put out better content in the process.

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