With more and more businesses online, it is getting harder and harder for any business to succeed. To know your enemy, you must be your enemy, as Sun Tzu firmly believed. This is also true when it comes to the digital world.

Why Find Out What Your Competitors Are Doing?

Your competitors can be valuable sources of information. Keeping an eye on their marketing strategy is a benchmarking opportunity when developing your marketing strategy. You will learn what makes them successful and find areas where you need improvement.

For example, knowing web hosting what your competitors use is very important because you can emulate the same. This is especially true when your competitors’ websites are enjoying incredible speeds. (Having a fast, high-performing website helps you rank higher in the SERPs).

Finding out what your competitors are doing gives you a lot of valuable information from which you can sift through what works for you. As such, you need to track your competitors to identify strengths and weaknesses, so that you gain valuable insights to shape your business’s competitive advantage.

Who are your competitors?

Before you analyze your competitors, you must first know who they are. Only then can you keep an eye on them, understand, and anticipate their next move. This will put you in a more promising position, always one step ahead of your competitors to gain that much needed extra edge to grow your business.

Google Search

All you have to do is enter the relevant service with the city name in Google. Pay attention to the search results on the first page of Google. Pay attention to what appears in the ad and the map section. This is the easiest way to help identify your competitors.

Social Media & Related Forums

You can explore popular social media platforms such as Facebook, Twitter, and Instagram, for keywords relevant to your industry. You’d be surprised at the number of competitors with a similar business landscape to yours. Also, do the same for the more popular forums like Reddit and Quora. You can identify your competitors by perusing the conversations there.

Market Research

During the sales process, you will encounter potential competitors. Also, you can chat with your customers to find out who they are evaluating besides you. You may be surprised how often you come across unexpected competitors that are good to know.

A Free Way to Find Out What Your Competitors Are Doing

Now you have a list of competitors. Next in mind will find out what they are doing. Here are some free ways you can use to find out what your competitors are doing:

1. Look at Your Competitors’ Content Strategies

In this era of technology and globalization, everything is about posting relevant and meaningful content. Otherwise, you can risk your bottom dollar that your business will sink. Therefore, it makes sense to examine what your competitors’ content strategies are.

Check Out Their Website

Sometimes it’s a good idea to get your hands dirty and browse your competitors’ websites to get a feel for the approach they are taking in managing their content. Understand the type of content they focus on – text, media, layout, blogs, forums, downloadable documents, etc.

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Look at the quality of their content (authoritative factor). This gives you an idea of ​​how well researched those pieces of content are. Also, keep track of any changes that could be useful to help your business grow.

Write as Potential Customer

You can write as a potential subscriber, sign up for any email updates, and subscribe to their newsletter. Although it may seem traditional, email is a very effective marketing tool for generating revenue. Remember to be careful and use a personal email address when registering.

You can also get a feel for how the organization is running, their overall marketing approach, the latest developments, the frequency of their content updates and any campaigns.

View Any Video Content

Video is now a favorite among marketers. This is not surprising because humans are visual. Analyze their videos and which videos are most watched. See also how they structure titles and descriptions. Also pay attention to any comments given by customers. You can then get into some actions.

Best Performing Content Analytics

a free way to find out what your competitors are

It would be better to know what content is best suited for your competitors. Several tools can help you identify your competitors’ best-performing content. BuzzSumo is one of the more popular tools to help analyze your competitors’ content.

On the BuzzSumo website, enter a topic, brand, URL or domain and see what content attracts the most engagement from your competitors. As simple as that. You will find the most shareable and most talked about content on social media. You can also dig a little deeper by analyzing what makes the content stand out and what it aims for.

Then you can gather meaningful information to help you plan fresher and better content ideas to improve your game. There is a free plan and a paid plan for BuzzSumo. However, the free version comes with limitations. So, if you want to have more, you should consider a paid plan.

2. Find Your Competitor’s SEO Strategy

Every organization’s marketing plan is about SEO. Your SEO strategy should make positive waves for your business to be successful. To achieve this, it is always advisable to take a step back and research your competitors’ SEO strategies. You never know what you might find that could make the difference you so desperately need.

There are many competitor analysis tools available in the market to help you with this, and there are many metrics that you can look at. Here are some key metrics you can explore:

Evaluate Your Competitors’ Backlinks

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Perhaps one of the most important areas to look at is knowing who is linking to your competitors. Then, you can incorporate more quality backlinks into your content to drive more traffic and increase the search visibility of your website.

OpenLinkProfiler is a powerful tool to get a quick backlink analysis of your competitors. The free version allows you to track your competitors’ backlinks, identify unique links, industry types to which they link the most, all link types, and the top anchor text used by incoming links.

Evaluate Your Competitor’s Target Keywords

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Knowing and using the right keywords is a relevant ingredient for the growth of your business; search engines rank you better in the SERPs when you use keywords that are relevant to your industry. Therefore, you want to know what keywords your competitors are using that contributed to their success.

SpyFu is one of the few free powerful tools available. It gives you an overview of top organic keywords, organic vs paid keywords from Google traffic, paid keywords, keyword winners and losers, SEO and Pay per Click (PPC) estimates, top pages, organic ranking history, and much more. Simply put, you can assess your competitors’ SEO performance.

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Google Alerts is another free tool worth mentioning as it helps you monitor the competition. You need to configure your competitors for those specific keywords for alerts. Whenever your competitors appear on the web, you will be notified.

Evaluate Your Competitor’s Trends

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Knowing how your competitors are performing in the market helps you get a feel for how you perform when pitted against them. Google Trends is a useful tool for keeping tabs on what’s trending in the industry and the world. You can select a region and do a quick search to find out how your competitors are trending over the last 12 months.

You can also see the interest shown in your competitors by region for that country. Then do the same for you. Make comparisons to see where you are and if there is a need to make adjustments and improvements.

3. Track Your Competitors on Social Media

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The popularity of social media is undeniable. Therefore, you should know what your competitors are doing on social media, especially what people think of them and who these people are. Listening to their social media activity helps you design your social media marketing strategy.

Social Mention is a free social media search engine that explores user-generated content for company mentions. This is done in real-time across more than 100 social media platforms. Enter your competitor’s name, and you’ll get a real-time data snippet that notifies you every time your competitor appears on the social platform. Identify the source, target it to help you get quality backlinks.

However, some of you may prefer to get things done manually. You can narrow it down to a few social platforms that are heavily used by your competitors and then follow them to analyze their feeds. See posts, images, videos, what’s being shared, how often they update and their response times. All this information can help your game.

4. Identify Your Competitor Website Tools

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Marketers tend to overlook the technical aspects that can help improve your rankings. You can’t ignore this because your competitors may be ahead of you simply because of better tools. Leveraging better technology and tools means more features; this means a more efficient business. You can wear Built witha free tool that gives you an idea of ​​what strengthens your competitors’ websites.

A simple key on your competitor’s website will give you a complete, high-level picture of what they are using. You get an overview of their technology profile, tools for analytics and tracking, widgets, Content Delivery Network (CDN), email hosting providers, web hosting providers and more. You can find out which technologies you can benchmark from this technology overview.

5. Evaluate Your Competitors’ Pricing Models

Take the time to study your competitors’ pricing models. How do they package their product offerings and offerings? What features are included? How do they include discounts and attract customers? How do your prices differ? Then, you might consider taking a similar or different approach and include features to attract more customers.


Online competition analysis is nothing new to a marketer. This is one step in formulating your digital marketing strategy. Knowing your competitors and consistently tracking them is critical to helping you spot opportunities and reminding you of the pitfalls you should avoid. You can then better position your own business to gain an edge over your competitors.

The above describes a few ways that can help you find out what your competitors are doing. You can then monitor your performance against them and check if you need any adjustments to up your marketing game.