Are you using the best types of blogs to attract savvy readers?
The internet is a wild and wild world. It was very densely populated and filled with all kinds of people.
Who are you looking for? What type of audience do you want to build with your content?
Conventional wisdom would dictate that, if you are a business operating online, you will definitely want to attract customers. Yes? Additional, deeper wisdom dictates that you will want a real audience, who engages, and enjoys what you have to offer. These people will consistently visit your website, comment on your articles, share your social messages, and maybe even buy something from you (assuming you have great things to offer).
This is a picture of a smart audience as they get your information and apply their knowledge and skills to participate with you.
Of course, it takes understandable content to build a savvy audience. Today I’m going to share nine types of blogs that you can use to attract a savvy audience.
9 Types of Blogs Smart Audiences Can’t Ignore
1. Write about smart subjects and be candid about them
I want to start this list easy. Write about smart subjects. Of course, it’s even better when you can write about smart subjects while focusing on SEO as well. Do some keyword research to find smart subjects that don’t have many competing articles yet. This equates to more direct traffic from smart viewers. It may only be a small amount of traffic, but would qualify if the topic was only experienced audience members on the subject would know.
Book reviews, websites, or other forms of information are good types of blogs to consider because they show your willingness to share and promote the work of others. This shows that you recognize the contributions of contemporaries in your field. This shows that you are not an egomaniac who just wants to talk and be heard. You are open to hearing and learning. It’s a very smart way of life.
Side note: Reviews also provide great social promotion opportunities.
3. Well researched blog with multiple sources
To continue the tip above, this type of blog with at least three different sources (with links) allows you to show your audience that you believe in research. You have not only shared your own opinion, and you have spent time searching, reading, and considering other information you have found.
Mustafa Khundmiri shared a similar concept in an article entitled 5 Scientifically Backed Tips to Build Trust With Your Blog Readers, and said, “When you create smart, eco-friendly content, you automatically build an audience of smart people. Well-written and well-researched content makes it easy for you to build trust and spread the word about your blog through your readers.”
This article also mentions the Oxford study of intelligence. From Oxford University, lead author Noah Carl in the Department of Sociology stated, “Intelligence has been shown to be related to trusting others, even after considering factors such as marital status, education, and income. This finding supports the opinion of other researchers, namely that being a good judge of character is a different part of human intelligence that developed through natural selection.”
He kept saying that other interpretations could be made and more research should be done, but this research is certainly interesting.
There are many scientifically minded people among us. These discerning viewers love it when numbers are used and the data accurately depicts a scenario. Infographics and charts are also very popular with audiences, displaying data that is easier for readers to consume.
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5. Emotional appeal (EQ)
People often forget about emotional intelligence, but you don’t have to. Show passion in your articles and paint pictures with your words.
Author CS Lakin shares some great suggestions for eliciting an emotional response in his article How to Create a Strong Emotional Response in Your Readers. He said, “First, you have to remember that emotions are just energy in motion. They have the ability to move from you and transfer to the words on the page, then come alive in your readers.
If you can appeal to the emotions of your readers, they will keep coming back for me.
6. Speak the truth
Intelligent people don’t stand in line, always faltering with the views and beliefs of others. They have spent time learning and exploring, and they have beliefs and opinions that are often based on these experiences. Connections can be made when you spread your thoughts, especially when you do so with faith, passion, a good story and something real to share.
7. Well-written and edited material
Have you ever read poorly written content? How do you feel about the author?
Whenever I come across a spelling error, run-on sentence, lack of direction with an article, or boring content, I move on pretty quickly. Savvy readers love comprehensible content. Spell things accurately and always have an editor on hand if you want people to take you seriously.
Smart people like to do things. They make use of their minds, and often their bodies too. They are not just consumers, they are contributors.
If you can teach a savvy audience how to do more, they’ll like you, and have more reasons to visit your website more in the future.
9. Consider your sources
I mentioned citing the source above. Be smart with the sites you use. You don’t want to fall into the pit of citing a bad source as it can damage your credibility.
Side note: In the world of search engine optimization, non-profit organizations (.org) and government websites (.gov) are considered highly respected websites to cite. High-quality content providers are a little below.
Blog types for Smart audience
Try writing content with these types of blogs in mind and you’ll start to develop a stronger and smarter audience.
Do you have any additional suggestions for developing a savvy audience? Share your thoughts with us.