But many eCommerce businesses unknowingly make costly mistakes that can lead to decreased conversion rates.

In this article, I will share the most common mistakes eCommerce companies make, and how to fix them to increase their online sales.

Understanding eCommerce Conversion through Data

When it comes to understanding eCommerce conversions, data is key.

Latest Q3 2021 eCommerce Quarterly Benchmark Report from Kibo provides some valuable insight into the current status of conversion rates and how businesses can improve their performance.

  • Mobile sessions now account for almost 75% of all browsing sessions
  • Abandoned basket for mobile phones remains the highest up to 86%
  • Bounce rate from social channels increased from 41% to 44%
  • Lowest bounce rate from fixed searches at 29%

Mobile browsing has increased, and now makes up more than 75% of all browsing sessions. This means that if you are not mobile optimized, then you are missing out on a lot of potential sales.

Bounce rate from social channels increased to 44%, but bounce rate from searches remained the lowest at 29%. This suggests that businesses should incorporate technical tips for search engine optimization and capturing high-converting customers. You can also check out this beginner’s guide on how to get started optimize your website for SEO.

So, what are the most common errors that kill eCommerce conversions?

1. Not Making Mobile Optimization a Priority

Mobile sales are growing exponentially, but businesses still don’t make mobile optimization a priority, which is why they’re missing out on the sales opportunities that could really help them grow.

Make sure your website is mobile friendly by using a mobile responsive design and making it easy to navigate. Also, take a look at your product pages and check if your potential customers are getting enough product information and details even when they are browsing from a mobile device. Because mobile screens are smaller, when you’re planning a mobile layout, prioritize and position the key elements you want customers to see.

Lastly, make sure that the payment process on the mobile is smooth and easy for the customer to complete.

2. Have a slow loading website

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Did you know that 53% of visits abandoned if the mobile site takes more than 3 seconds to load? Think with Google Data shows that’s all it takes to potentially lose a new customer.

A slow loading website can be one of the biggest rejections for potential customers, as they will quickly lose interest and switch to another site. This is why you should always strive to have a fast and optimized site.

There are several factors that can affect the speed of your website, so it is important to optimize every element of your eCommerce store to improve speed performance. You can do a site speed test to make sure your site speed health is good.

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Some ways to increase site speed are to make sure your images are compressed, reduce the number of redirects, remove broken links, and upgrade your hosting. If you use videos, make sure to embed them instead of uploading them directly on your website.

3. Difficult to navigate and find what they need

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Source: Adidas

If your website is difficult to navigate, customers will soon lose interest in your site. They want to be able to find the product they are looking for quickly.

This means that you should allow them to shop as they please by offering customers multiple ways to browse your site. This includes products

category, collection, price range, color, or other option. The above example from Adidas shows a clear navigation where customers can easily find what they are looking for, where they can shop according to their gender preferences and specific product categories.

A search bar can also be included to help consumers find specific models in your store. The success of your website depends on ensuring that people can easily navigate your site and find the products they want, so ensuring an easy user experience is key.

4. Failed to highlight selling points on product pages

Customers need to have enough information to decide to buy a product, especially when they can’t see it in person. Make sure all your product pages feature detailed descriptions and high-resolution images that allow customers to easily visualize how the product looks in real life. Make sure that the pictures taken are attractive and attractive so that it attracts customers and motivates them to buy.

When writing a product description, including the main benefits is very important. By listing the main features and benefits of your product, you can persuade potential customers to buy your product. Use AI copywriting software is an easy way to help you create persuasive bullet points that will grab the attention of your customers.

An additional tip is that you can also include a video to help engage shoppers who might be hesitant to make a purchase. Videos (remember to embed) go a long way in driving customer interest and excite customers in visualizing how a product works.

5. Lack of customer reviews & testimonials

How important are customer reviews for an eCommerce store?

here he is data from Investp – 72% of consumers will take action only after reading a positive review, and customers tend to spend 31% more on businesses with great reviews.

If you don’t have customer reviews and testimonials on your product page, then you’re missing out on one of the most persuasive tools an online retailer can use. People like to read reviews from other shoppers who have bought the product before them as it helps them build trust and make more informed decisions.

You should also encourage customers to leave reviews after their purchase by incentivizing positive reviews or offering coupons & discounts in return. If there is a negative review, remember to leave a professional response explaining how you would improve the situation.

6. Unresponsive in live chat

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Source: super office

Live chat is the leading method of digital content, with over 46% of respondents now choosing it as their preferred method of communication, compared to 29% via email and 16% via social media.

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Many customers don’t like picking up the phone and calling a customer service representative if they need help with something. Sending an email to customer support also has too many extra steps involved. They prefer to type their question into your website’s live chat button and talk to someone right away.

Having a live chat feature on your website gives shoppers the ability to clarify any questions they have before purchasing a product and have them answered in a jiffy. You can automate the live chat feature by providing answers to common questions, and they can choose to talk to someone directly if their question is not on the list.

Live chat triggers impulse buying because customers can ask questions and get answers before making a purchase. This type of instant feedback is very attractive and will increase conversions.

7. Not using exit intent appear suddenly

Exit popups are one of the most important tools you can use to convert more visitors into paying customers. An opt-out popup is only triggered when a customer is about to leave your site without making a purchase, offering them an incentive or coupon code to get it back and encouraging them to convert.

An exit popup is an effective way to re-engage a customer who nearly left your site without making a purchase. You can drive conversions by offering promotions to customers who are interested in buying but want to wait for a better deal. By giving them a promotion, they might change their mind and buy it now!

8. Lack of payment options to choose from

One of the most common reasons why people don’t make purchases online is because they are unsure of the security of the payment process. This is why businesses need to offer a variety of payment options, such as PayPal, Google Pay, Apple Pay, and credit cards.

You should also ensure that your website is secure by using your SSL certificate and payment gateway PCI compliant. Being PCI compliant helps protect customer card data, reduces the chance of data breaches and offers security standards to follow. This will give your customers peace of mind and make them more likely to complete a purchase on your site.

9. Checkout process is too long or complicated

If a customer is having trouble executing their purchase or there are too many steps involved and too many forms to fill out just to buy an item, they will quickly leave your website and head elsewhere.

Make sure your checkout experience is easy and simple for customers to complete the checkout process. Emphasizing that customers can get free returns is also an added bonus that will help drive conversion rates.

Other things you can do for reducing checkout abandonment is to provide a guest checkout option, and does not mandate that customers have to create an account to purchase. The checkout process should be designed to speed up the buying experience for your customers and keep them coming back for more.

Increase conversions now by taking action

The best way for eCommerce companies to increase their conversion rates is to understand why consumers don’t complete purchases. It is important for businesses to take corrective action to fix this as this will lead them to the path of increasing sales on the online platform!